Achieve college counseling

Baltimore, Maryland

Achieve College Counseling, LLC, is a new college counseling service run by Jill Janofsky. The client requested a subtle “Maryland” and “Baltimore” theme, incorporating the colors and design of the Maryland flag, as well as university and educational themed imagery.

Like the color scheme, the geometry overlaying these images is based on the Maryland flag. Some images are generic “college” or “university” themed, and some also include Baltimore and other Maryland imagery. Lifted from the Maryland flag, the yellow diamonds will be recognizable to any Maryland resident while bringing in a highly unique feature to the branding.

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This logo combines elements of college counseling, studying, and the Maryland flag. The angles of the pages reflect the geometry of the yellow section of the Maryland flag, while transitioning into the smooth curves of the book’s layered pages.


Branding imagery for Achieve College Counseling