pippy sips + maia

Pippy Sips, founded by Amberlee Venti, is a startup that created MAIA an all-in-one breast milk pump and cooling system. My design for their branding was to use their base brand color, which is pink, but to make it a soft, maternal hue, that creates a warm, comforting tone. The MAIA, which is their first product, is all about ease of use and the comfort of knowing that breastmilk is being stored properly during the time a mother is away from her newborn. The white and shape of a liquid drop emulates milk, and the soft tones of a high contrast, curved Sarif font pick up the curves of that tear drop. These curves are also reflected in the rounded design of the product itself.

 

Banner and postcard designs for Design Philly, coming up in October of 2019

 

Infographic describing proper use of the product

pippy sips infographic 1 recovered palm card version-02.jpg
 

Older brand designs for Maia