pippy sips + maia

Pippy Sips, founded by Amberlee Venti, is a startup that created MAIA an all-in-one breast milk pump and cooling system. My design for their branding was to use their base brand color, which is pink, but to make it a soft, maternal hue, that creates a warm, comforting tone. The MAIA, which is their first product, is all about ease of use and the comfort of knowing that breastmilk is being stored properly during the time a mother is away from her newborn. The white and shape of a liquid drop emulates milk, and the soft tones of a high contrast, curved Sarif font pick up the curves of that tear drop. These curves are also reflected in the rounded design of the product itself.